Prima Lux Enterprises is situated in the heart of diamond country, Cullinan.

We are not only wholesale diamond dealers, but also offer an additional service to ensure visitors have the experience of a lifetime.

Guests are taken on a tour of a working diamond mine, either a surface or underground tour depending on their preference. After the tour, they are served lunch at a historic restaurant, before joining us for drinks and a fun and informative talk about cut and polished diamonds.

With twenty five years experience in the diamond industry, we are excited about sharing our knowledge with consumers. Being an independent company, we are free to purchase the best diamonds at the best prices from our associate diamond cutting factories in South Africa. This ensures a fair deal for the end user.

We are passionate about diamonds and proud of our excellent service. When people leave our showroom, they are informed, assured of a good deal and have a lasting impression of what our great country is all about: true excellence!

Kind regards
The Prima Lux Team

Real diamonds for a Festive Season Sparkle at never to be repeated prices.

Diamond earstuds, set in a 18 carat white gold four claw setting, total weight: 0.20 carat. Price R1900 (Normal price R3000)

Diamond earstuds, set in a 18 carat white gold four claw setting, total weight: 0.40 carat Price R3800 (Normal price R6500)

Diamond pendant, set solitaire style with four claws in 18 carat white gold, with a diamond weighing 0.15ct Price R1500 (Normal price R2300) Includes free 9 carat white gold chain.

Diamond pendant, set solitaire style with four claws in 18 carat white gold with a diamond weighing 0.25 carat Price R3600 (Normal price R6250) Includes free 9ct white gold chain

1) The diamonds used are all sparkling white with good clarities
2) 8 carat white gold is used throughout, except the chains which are 9 carat
3) A free valuation certificate with each purchase
4) Prices include VAT of 14%
5) Overnight delivery can be arranged, please contact us for rates
6) Offer valid while stocks last
7) Settings in yellow gold available upon request
8) Discount vouchers and other promotions cannot be redeemed with this promotion